MUMBAI: Tomorrowland is the biggest international festival on the planet. Literally the whole world comes together once a year at De Schorre, with more different nationalities participating in Tomorrowland than the Olympic Games. Rekindling the enchantment that integrated millions of fans across the world last year, the world’s largest electronic music festival, Tomorrowland will now be making its presence felt for the second time in the Indian sub-continent through an exclusive strategic partnership with Ferriswheel Entertainment and Voila Events for ‘UNITE’. Come witness Magic-Madness-Unity of the 12th Edition, exclusively in Hyderabad on 23 July at Gachibowli Stadium.
As a first of its kind arrangement to build bridges with the world, Tomorrowland had handpicked Mexico and India to share the euphoric Tomorrowland brand legacy and the indescribable experience last year in July. In 2015, the personal message from Ban Ki-moon, Secretary-General of the United Nations, was engraved for posterity on a piece of wood that will soon be added to the permanent bridge One World by People of Tomorrow at the recreational domain De Schorre in Boom, and this summer, more bridges will be built again.
A live video connection will be established from Boom to 4 continents and 7 other countries (Mexico, Colombia, Germany, Israel, Japan, India, South Africa) and back again on Saturday, 23rd July. On two different continents, millions of festival attendees will be able to experience the magic as though they are less than one single roof with state of the art production, sensational music and larger-than-life technology. ‘UNITE’ will be the mirror to Tomorrowland and it’s surely one event you don’t want to miss!
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From Belgium, from 12 Midnight IST, there will be a live satellite link so that the People of Tomorrow in India will be able to experience the live-sets. What’s more, there will also be live sets by local DJ talent, all immersed in that magical Tomorrowland atmosphere with spectacular special effects show to top it off. ‘UNITE’, experiencing Tomorrowland from 10,000 km away, is Tomorrowland’s way of making the world a little bit smaller, so that people can come together for one memorable musical weekend.
Ferriswheel Entertainment’s Founder & Creative Director Shubhra Bharadwaj states, “We believe the electronic music culture in India is at a very exciting stage and bringing the king of international festivals Tomorrowland to India is our effort in giving young fans a taste of the greatest from the global electronic space and giving an impetus to tourism in Hyderabad. We are confident that we will recreate the same euphoric experience as seen in Boom. Fans now no longer need to travel miles to experience global festivals as India is becoming a fully self-sustained hub when it comes to holistic global entertainment. Our endeavour is to bridge the gap.”
Voila Events Founder Vinay Hegde states, “The beauty of dance music is that it has the power to bring together strangers. Tomorrowland has connected different nationalities through dance music and has been a great source of inspiration and interaction for fans across India. To this day, there isn’t one event that can compete with it and it is, without a doubt, the most desirable EDM event of the year. Every summer, hundreds of thousands of people make the trip to Boom to attend what is an absolutely unforgettable weekend full of fantastic music, great crowds and excellent production, and this year Hyderabad which is pegged as the next EDM destination will get a taste of it. After successfully executing Sensation White India, this is the next logical step for us.”
Under the title UNITE, the mirror to Tomorrowland, 7 amazing parties will be held in 7 different countries: Mexico, Colombia, Germany, Israel, Japan, India, South Africa which will be directly connected, literally, with the festival in Belgium. UNITE will be bringing Love, Unity, Madness and Magic to 7 stadiums, tens of thousands of kilometres across the globe from Boom. With a healthy dose of Tomorrowland magic, an indoor event will be organised which will be a chance to experience the festival firsthand, from the other side of the world, along with extra local DJ talent and plenty of showmanship and fireworks.
In Japan, you can party until the break of dawn while the Colombians will be just finishing lunch. From Belgium, from8:30 PM (CET) until midnight, there will be a live satellite link so that the People of Tomorrow will be able to experience the live-sets by the artists. What’s more, there will also be live sets by local DJ talent, all immersed in that magical Tomorrowland atmosphere with spectacular special effects show to top it off.
