MUMBAI: Everyone is looking forward to laying their hands on to the complete album of Anurag Basu and Pritam’s musical Jagga Jasoos. But in a unique marketing strategy, the album will be available only a week after the film’s release.
Explaining the reason behind this the film’s composer Pritam says, “Jagga is a very special film and its music album has only five straight songs and the rest of the album contains almost 20 songs which are part of film’s story told in a sing song manner. And to reveal those 20 songs would reveal the complete content of the film.”
He further elaborates, “So it was decided that unlike other films, the music album of Jagga Jasoos will only be out only after the film’s release once people have watched the film and can understand the context of the songs. Without taking away from the story of the film. With the film releasing tomorrow, we will open up the visuals of the musicals after the release of the film.”
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