MUMBAI: RED FM continues to bank on and partner with big ticket events across India. RED FM worked closely with artists, brands and agencies by investing in some of the innovative properties across different domains of creative arts. The partnerships go hand in hand with RED FM’s brand personality of being irreverent, young, cool and trendy.
From March 2017 – February 2018, the list of concerts is massive. RED FM has partnered with Holi Reloaded featuring none other than Above and Beyond, Starlite Affair with DJ Suketu, Justin Beiber Purpose Tour, Bollyboom with DJ Aman Nagpal, Bollyboom with Raftaar and DJ Aqeel, Sunburn with Nucleya, Brahmotsav 2017 with Shirley Setia, Bollyboom with the very famous DJ Chetas, Sunburn with Kshmr, Arijit Singh Concert, Sunburn with Kygo, A.R Rahman Encore tour, World’s Biggest Guestlist featuring Hardwell, Kshitij with Nucleya, Sunburn and finally concluding with Sula Fest in February 2018.
Speaking about the successful partnerships, RED FM COO Nisha Narayanan said, “The live entertainment space in India is booming. Besides our own curated events, at RED FM our constant effort to partner with the biggest events in India, giving our listeners a chance to attend the same courtesy RED FM. These event partnerships also facilitate some exciting and innovative content to RED FM listeners. Partnering with such properties enables us to provide our audience especially the youth with a 360-degree experience that makes RED FM a true GenZ brand. It is our strategy and constant endeavour to drive our energy and resources towards ensuring radio provides entertainment. These events help build and create perceptions for the brand. They are more pertinent to the young crowd and the partnerships thereby help us increase brand saliency amongst the relevant audience.”
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