MUMBAI: Of petrol-head bikers and mean super-machines; of leather jackets, funky helmets, and amulets; of adrenaline pumping rock music and soul-soothing sufi! This is a festival that is a celebration of bikes and bikers, of the rides and the passion, of the roads and the roadies.
Red FM and Phoenix Live have conceptualized and brought alive All-In-One Bikers’ festival, the Riders Music Festival. Red FM has built exciting and innovative formats such as Red Live that brings interesting live content to audiences. The Riders Music Festival will be the latest, most thrilling, format to be launched by Red FM; and also the network’s biggest IP thus far.
Riders Music Festival is a one stop destination for all things biking, all things adventure and all things fun. It is an event that uniquely combines the essence of biking, music, food and much more to imbibe distinctive experiences, and celebrates the spirit of the ‘Biker-brotherhood’ that resonates within the biking community. The first edition of Riders Music Festival will be held in New Delhi at the Jawaharlal Nehru Stadium Grounds between 3rd and 4th December 2016.
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Riders Music Festival is uniquely symbolic of every true-blue biker, and represents freedom and breaking of the shackles. It captures the aspirational emotion that emanates from every rider through his passion for biking. While the core of the festival will be about the ‘masters and their machines’, the event will also be for the non-bikers, primarily the youth since it will combine music from some of the best performers globally, grub station that promises a culinary treat, and exciting adventure sports that is certain to get any adrenaline-junkie going.
Building up the momentum towards the festival will be the breakfast rides, kick starting on 18 September 2016, at 5:30 am from Moolchand to Jewar Toll at Taj Expressway, Haryana. The ride will see over 130 super bikers participating and celebrating the essence of brotherhood with key focus on promoting ‘Safety while Riding’. Adding on to the excitement the three popular superbiking clubs from Delhi; Gods, Motorhead Motorcycle Club and Iron Man Motorcycle Club will be seen participating and encouraging riders across the country to live the biking brotherhood.
Speaking about the concept of Riders Music Festival Red FM COO Nisha Narayanan said, “Innovation, Consumer relevance and connect, and riveting Content – these have been the cornerstones of the brand Red FM. We have always ideated on building and sustaining new and exciting platforms to connect with listeners, while being in the space of our core competence – Music. That’s how the Riders Music Festival was conceptualized. It will be a one-stop leisure destination for everyone to relax, revive and re-ignite energies. While we start this year with Delhi NCR, in the next year, we plan to take Rider’s Music Festival to the different parts of the country celebrating individuality and freedom synonymous to every rider in the country.”
The sales of the ticket will go live shortly on Book My Show.
