MUMBAI: Radio Nasha is India’s first ‘Cool Retro’ station and destination for listeners, who tune in and then don’t tune out. Nasha Premiere Nights is a flagship property of Radio Nasha, where the magic of classics of 70s, 80s, and 90s is brought back to the silver screen. In both Delhi and Mumbai, in the last two years, films like Qayamat Se Qayamat Tak, Silsila, Dilwale Dulhania Le Jayenge, Disco Dancer, Don, Maine Pyaar Kiya and many others have been screened.
On 29 September 2018, Radio Nasha, in association with National Film Development Corporation, screened the cult classic ‘Jaane Bhi Do Yaaro’ to celebrate 35 years of the movie and pay tribute to Kundan Shah and Om Puri. The screening was a grand affair and was attended by cast of the movie – Satish Kaushik, Satish Shah, Rajesh Puri, Sudhir Mishra, wives of late Om Puri and kundan shah, and the crew.
The screening was preceded by a red carpet interaction with RJ Anmol who hosts the show, Ek Main Aur Ek Tu. After the screening, the complete cast interacted with Radio Nasha and spoke to RJ Rohini who hosts Jhakkas Mornings about their special moments from the film and fondly shared behind the screen stories.
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On this occasion, HT Media Ltd Radio and Entertainment CEO Harshad Jain said, “With Radio Nashaour endeavor to always to take our listeners for a nostalgic trip down the memory lane. Nasha Premier Nights is our initiative where we screen a classic of 70s, 80s and 90s in a large auditorium and reminisce the nostalgia with the listeners, cast and crew. Jaane Bhi Do Yaaro is a cult classic and with the screening we are sure that we gave our listeners a ‘money can’t buy’ experience. We are thrilled at the response we received from the listeners, sponsors and the star cast of the movie, and stand committed to present many more ‘Cool Retro’ experiences. ”
Currently there is no radio station that does justice to the excitement, romance and attitude of the magical eras of 1970s-1990s. Radio Nasha 107.2 FM was launched in Delhi in March 2016 and Radio Nasha 91.9 FM in Mumbai in April 2016. Radio Nasha is the first ever radio station packed with passion, fueled by Bollywood celebrities and driven by RJs with a style that is young, energetic and classy.
The station makes retro ‘cool’ and is the destination station for listeners. Celebrity programming is a key differentiator and intrinsic to the content strategy. For the first time in the history of radio Bollywood celebrities of the stature of Anil Kapoor (hosts Jhakaas Mornings), Satish Kaushik (hosts Filmy Calendar season 3) and Amit Kumar (hosts Crazy for Kishore season 2) host daily flagship shows as Radio Jockeys.
