MUMBAI: Radio Mirchi, India’s number one radio station, has always been at the forefront when it comes to giving music industry its due credit. Carrying forward their endeavour, Radio Mirchi is back with the second round of the jubilees, ‘The Jubilees Night’ where the top songs of ‘Officer’s Choice Blue Mirchi Top 20’ powered by Provogue were felicitated. Radio Mirchi along with Sony Music also celebrated the music launch of ‘Hamari Adhuri Kahaani’ with Vidya Balan and Mohit Suri.
Radio Mirchi felicitated songs that have ruled the Mirchi Top 20 chart from June 2014 to May 2015. For a song to be considered a jubilee it has to stay in top 5 ranks of the ‘Officer’s Choice Blue Mirchi Top 20’ powered by Provogue chart and complete 100 plus days for Diamond, 75 – 99 days for Platinum and 49 – 74 days for a Golden Jubilee.
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Jeena Jenna (‘Badlapur’) and Sooraj Dooba Hai (‘Roy’) were the two winners of Diamond Disc. The winners of the Platinum Disc were Manwa Laage (‘Happy New Year’) and Samjhawan (‘Humpty Sharma Ki Dulhaniya’). Galliya and Banjara (‘Ek Villain’), Aaj Phir (‘Hate Story 2’), Tere Hoke Rahege (‘Raja Natwarlal’), Meherban (‘Bang Bang’), Lovely (‘Happy New Year’), Dance Basanti (‘Ungli’), Tharki Choro (‘PK’), Jee Karda (‘Badlapur’) and Chitiya Kalaiya (‘Roy’) were felicitated with the Golden Disc.
This star studded event, held at Hard Rock Café in Mumbai, saw the presence of eminent personalities from the music industry such as Kavita Krishnamurthy, Swanand Kirkire, Mithoon, Shekhar Ravjiani, Tochi Raini, Meet Bros, Sona Mohapatra, Ajay-Atul, Sachin-Jigar, Irshad Kamil, Neeti Mohan, Bhoomi Trivedi, Neha Kakkar, Sonu Kakkar, Monali Thakur and even Bollywood actors like Vidya Balan, Mohit Suri, Varun Dhawan, Mohit Marwah and Mohit Suri.
The music launch of the most anticipated romantic drama film, ‘Hamari Adhuri Kahaani’ was certainly the highlight of the event. Present for the music launch of ‘Hamari Adhuri Kahaani’ were Vidya Balan and Mohit Suri. The ace music composers Jeet Ganguly and Mithoon kept the audience entertained as the duo belted out some songs from the movie.
After creating a great on-air experience over the years, Mirchi Top 20 this year will reach out to 11 cities with a series of on-ground concerts. This additional leg lends a great synergy between the objectives of ‘Mirchi Top 20’ and ‘Officer’s ChoiceBlue’ to create an exciting touch point with music lovers.
ENIL Chief Operating Officer Mahesh Shetty, said, “Over a period of more than a decade, Mirchi Top 20 has become the most credible music countdown in the country. Week after week we have millions of people following the chart buster countdown across radio, print and online. The ‘Jubilees’ is an effort to recognise the best of Mirchi Top 20 on an ongoing basis.”
Allied Blenders and Distillers, Executive Vice Chairman and CEO, Deepak Roy said, “We, at ABD, are committed to continuously provide rewarding and fulfilling experiences to our consumers. Our star brand ‘Officer’s Choice Blue’ has, over the years, provided unique and experiential music-related properties to its consumers across the country. Bollywood music connects to consumers across social strata and age-groups especially the youth. Mirchi Top 20 is the most credible Bollywood Music countdown show with touch-points on various platforms like Radio, Digital, Print and TV. The coming together of Officer’s Choice Blue and Mirchi Top 20 is another initiative to further the brand’s proposition amongst consumers and establish the brand’s association with Bollywood music. We are delighted to be a part of this association and look forward to building this relationship going ahead.”
Expressing his delight with regard to their association, Provogue, Managing Director, Nikhil Chaturvedi said, “We are delighted to once again be associated with Radio Mirchi for Mirchi Top 20. The music, fragrance and fashion mix is a fantastic way to connect with India’s youth, which is at the heart of Provogue’s brand DNA. We wish all the Jubilee winners every success in the future and congratulate Radio Mirchi for being the number one channel to connect the youth of the whole country together on this platform.”
