MUMBAI: Qyuki Media, a multi-platform network, is collaborating with the internet singing sensation Antara Nandy in her new video for the latest track Ja Ud Ja Re.
The young singer captured the hearts of India in Sa Re Ga Ma Pa –Little Champs 2009, Antara Nandy since then has been wowing the nation with her talent on various platforms. She has formal training in Indian Classical Music from the stalwart the great Padmashree Ustad Rashid Khan himself and has been a protégé of ITC Sangeet Research Academy. She is also a student of music maestro AR Rahman’s KM Music Conservatory in the genre of Western Classical. Her Bollywood mash-up Pinga with her sister got a million views within hours.
Antara began her journey with Qyuki Media with her new track Ja Ud Ja Re. The story describes the imprisoned mental state of human being when under stress, urging the mind to take a leap and change the situation towards freedom.
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Sharing her excitement, Antara said “I had penned the lyrics and composed the song when I was about 10 years old and wanted to reach out to wider and younger audience. The music is arranged by Ambar Das and Qyuki Media provides me a right platform and thus I am thrilled to be a part of their esteemed music network. My new song Ja Ud Ja Re is an expression of every person in this generation looking for an outlet to pursue their dreams and aspirations.”
Qyuki Media COO Sagar Gokhale expressed, “At Qyuki, we believe in talent above everything. Antara has a stellar voice and the right attitude to succeed and we are proud to be the backbone. Our focus has always been on promoting and growing talent from the ground up. Her versatility in Indian and western music makes her a unique artiste to watch out for.”
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