MUMBAI: The digital entertainment network One Digital Entertainment is now the most watched creators’ network in the country, garners 1 billion monthly views on YouTube alone in March, and continues getting a billion views each month, firmly establishing its undisputed leadership in the digital domain.
Credited for changing the landscape of digital entertainment in India, One Digital Entertainment has not just attracted mainstream talent onto the digital platform but recognized fresh talent and established their presence on the digital medium. Today, One Digital Entertainment boasts of an unbeaten repertoire of managing over 800 creators’ digital presence, and has been able to engage this talent with global and national brands including Micromax, Mahindra, Reebok, Yatra.com, Vodafone, Jack & Jones, Virgin Atlantic, Dominos, Amazon, Gionee, Dunkin Donuts, Huawei, Veet and Lakme among others.
One Digital Entertainment started operations in 2013 working with established talent such as Badshah, Raftaar, Yo Yo Honey Singh, Sanjeev Kapoor, Armaan Malik, Amaal Mallik, Rocky S, Anubhav Sinha, Shankar Ehsaan Loy, Gurdas Maan and Papon – and content houses including Kolkata Knight Riders, Viacom18 Motion Pictures, Sri Adhikari Brothers, Speed Records, and White Hill among others. Besides mainstream artists, One Digital Entertainment also actively seeks to discover and hone the talent of native digital creators, and has on its formidable roster such artists as Prajakta Koli (aka MostlySane), fashion vloggers Komal Khulbe (Delhi Fashion Blogger) and Shalini Samuel (aka Knot Me Pretty), the comedy group Nazar Battu, YouTube stars Darshan Raval and Shirley Setia and the comedian Jayvijay Sachan among others.
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“We are truly delighted to have achieved this feat. I believe our understanding of the Internet generation gives us the edge in guiding our creators to generate content that has a wide appeal, which creates impact and viewership. The diversity of our roster helps attract a plethora of brands to collaborate with our creators, and we help enable them create and curate engaging content that connects with a mass audience. At One Digital Entertainment we stand committed to working with artists in building and expanding their digital portfolios, showcasing their work to the world and making their digital journey meaningful,” says One Digital Entertainment COO and co-founder Gurpreet Singh Bhasin.
