MUMBAI: After witnessing a grand success and receiving humongous amount of love and support from the listeners Radio Mirchi and Officer’s Choice Blue are back with Mirchi Top 20 Live. A show that started as a countdown of the top 20 songs on radio every week over a decade back, has grown as a multi-platform property with presence in print, digital, social media and television.
Last year the property went live with a series of concerts across the country… and this year the live experience promises to be even bigger! Officer’s Choice Blue and Radio Mirchi will be taking to all music lovers – a spectacular musical extravaganza -A series of 10 concerts across India starting from mid October with a line-up of artists that promises to make this one of the most exclusive musical offerings.
With his soulful voice Papon is going to touchdown at Guwahati and Hyderabad, KK of the ‘Yaroon Dosti ‘ song will be performing in the city of dreams , Mumbai. Gurgaon city, famous for its high energy vibe will be taken to another level by performances of Mika and Daler Mehendi. Gippy Grewal will make people go gaga in Ludhiana. The other city’s line up goes from Parikrama the Indi-fusion band performing in Shillong along with Soulmate to Shalmali Kholgade of ‘Balam Pickari’ fame taking the melodious experience to Nagpur, Bhubaneshwar and Jamshedpur.
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ENIL COO Mahesh Shetty, also commented the following, “We are extremely thrilled with the way Officer’s Choice Blue Mirchi Top 20 has grown. The countdown which plays on Mirchi every weekend is factually country’s longest running music countdown show and the credit for making it legendary purely goes to the loving listeners. This year the on ground leg of the property has got even more exciting and comprises of some of the best talents in our country. We aim to entertain people, make them feel happy and joyous with the best music there is.”
Speaking on this initiative, Allied Blenders and Distillers Pvt Ltd chief operating officer Bikram Basu said, “Officer’s Choice Blue is for the vibrant and discerning. The Officers Choice Blue Mirchi Top 20 Live series is our effort to bring consumers to an unforgettable music experience.”
On this occasion Papon shared his excitement and said, “I am delighted to be a part of Officer’s Choice Blue Mirchi Top 20 Live. I have been associated with Mirchi for years now and believe that the live version of this countdown show is a great way for the best work in music to be taken to fans across India. It helps me get closer to my fans and there’s nothing more thrilling than that. I hope this initiative becomes even bigger in years to come”
Shalmali Kholgade also commented the following at the event, “I’m thrilled to be a part of Officer’s Choice Blue Mirchi Top 20 Live. Super excited to be performing this season. It’s a great initiative is a wonderful way to celebrate popular music with those who matter the most – The Fans.”
