MUMBAI: MY FM has launched a new sparkler called as Filmon Ka Khiladi which is an out of the box film review. In today’s time, we have two categories of film reviews i.e one is the actual reviews done by the critics and then we have reviews from the neighbourhood, chai ka tapir guy to the smooth-talking social media activist among others.
MY FM tried to do something different. They thought of not having star ratings and instead of having twinkle twinkle star ratings. As part of the concept, there is a diehard Akshay fan as a film critic who idolizes the star and embraces his mannerism.
The review has two characters. It’s in a question and answer format review which is first of its kind on a radio channel. The review ends with the trademark sound ahhhhhhhh of a veteran villain of yesteryear’s Ranjeet. The ‘hatke’ film review by Filmon Ka Khiladi on MYFM also features the typical pea-brained over the top news reporter who has a habit of over exaggeration.
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Don’t look for substance here to evaluate a film, hear it for the banter and the comic moments in the hilarious volley of expressions between the two characters as MY FM is going to leave you in splits of laughter and joy.
Catch Filmon Ka Khiladi on MY FM from Fridays to Mondays.
Speaking on the initiative, MY FM Business Head Rahul Namjoshi, said, “Right from the film title to the star ratings, the review has elements that will make one laugh. This is the first ever Q&A format that we are running on this show. So hold your breath and be ready to roll on a hilarity drive with MY FM.”
