MUMBAI: ?Hungama.com, India’s largest music streaming service brings to its enthusiasts live performances from MTV Bollyland. Aptly called a ‘Bollywood Dance Music Festival’ (BDM Festival), brings together Bollywood and EDM’s most talented musicians and DJs set the stage ablaze with tantalizing performances and invigorating music. The partnership enables Hungama.com to live stream the concert across the digital giant’s web and app services.
Artists that performed in Pune include Mika Singh, Kanika Kapoor, DJ NYK, DJ Chetas and Arman Malik. Hungama.com users also stood a chance to take a ‘Selfie with Stars’ at the concert. In order to click a ‘Selfie with Stars’ fans participated in Hungama.com’s trivia contest across their social media feeds where they answered questions about the performing artists. The winners get free passes and a lucky pair stands a chance to click a ‘Selfie with Stars’.
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Hungama.com also recorded fans as they participated in a karaoke session where they sang songs of their favorite performers. Hungama will post these videos online across their social community, like Facebook and Twitter, and the fans whose videos get the most likes will stand a chance to win merchandise signed by the performers.
Speaking on the occasion Siddhartha Roy, CEO of Hungama.com said, “Hungama.com, known for its exclusive and expansive Bollywood & EDM content is proud to partner with MTV Bollyland as it aims to bring Bollywood musicians & EDM DJs under one roof. In an endeavor to bring exclusive music content to our community across the genres of Bollywood and EDM, we are excited to share these brilliant performances from the concert across our digital platforms.”
Commenting on the partnership, Integrated Network Solution SVP and business head Jaideep Singh said, “LIVE Viacom18 has evolved in the last two years as a creator of brand engagement for consumers across platforms. While we strive to create memorable on-ground experiences for the audience, it is imperative for us to reach to digital audiences as well. And with that promise we have partnered with Hungama.com. to provide the experience to our audience at their own comfort, irrespective of location or platform.”
