MUMBAI: Telugu actor Manchu Manoj and his team from Pottugadu graced BIG FM’s Green Ganesha Pandal at Prasad Imax in Hyderabad. The charismatic actor and his team lent their support for this noble campaign by interacting with fans and conducting the Maha Aarti of the Eco friendly Ganesha at the mall. On this occasion, he sent out an earnest appeal to all his fans to be sensitive and proactive towards the environment while celebrating the festival.
Big FM’s Green Ganesha Campaign is entering its sixth successful year of nurturing an improved environment while celebrating Ganesh Chaturti, one of India’s most popular festivals. This year’s campaign launched with the mantra ‘GANPATI BAPPA MORYA, DHARTI MATA MORYA’ in a crusade that protects planet earth while seeking the blessings of Lord Ganesha. The initiative found support from leading celebrities including actress Kajal Agarwal, singers Sunita and Baba Sehgal among others who felt the need to urge people to treat the environment more thoughtfully and who participated in the newspaper donation drive which went into the making of the idol. Donating newspapers is a small yet significant step, in the right direction to spread the message on celebrating the festival with an eco-friendly approach.
BIG FM business head Ashwin Padmanabhan said, “It’s a pleasure to launch the 6th successive edition of the BIG Green Ganesha Campaign, which has been a hugely popular and immensely successful campaign. The campaign comes as a fresh reminder of change for all. The aim is to spread awareness about saving the environment, which will resonate through the campaign. The donation drive is a significant move since it educates the community and draws their support in order to create a healthier environment. I thank all our partners for the support that has helped make this campaign bigger, better and healthier each year”.
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Big Green Ganesha 2013 is being powered by Penna Cements in association with TNR Views. Launched in 2006, this initiative is aimed at creating social insight towards making one of India’s largest and most popular festivals healthier and not wasteful.
