MUMBAI: After swaying the fans in 11 cities through the year, the biggest BDM (Bollywood Dance Music) festival in India Royal Stag MTV Bollyland concluded this year’s party with a flair! 13 singers, 5 DJs and one stage – the lethal combination of all three made waves at the grand finale of Royal Stag MTV Bollyland. The city of Mumbai witnessed sizzling performance by renowned Indian musicians such as Mika Singh, Sukhwinder Singh, Shilpa Rao, Neha Kakkar, Akriti Kakkar, Armaan Malik, Nakash Aziz, Shabab Sabri, Shadab Faridi, Siddharth Mahadevan, Sreeram Chandra, Shama Sikandar Sham and Sonu Kakkar who performed at Royal Stag MTV Bollyland’s grand finale at the NSCI Stadium, Worli.
The audience couldn’t get enough of their favorite singers and wished the night continued to last forever. Also present were five DJs who had the fans grooving to their foot-thumping mixes. The exciting DJ line-up included the widely popular DJ Chetas, DJ Kiran Kamat, DJ Reme, DJ Tarun and DJ Anshul.
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LIVE Viacom18 and Cineyug jointly started the journey in 2013 with one mega event. In its second year, Royal Stag MTV Bollyland makes it large by not only bring the renowned Artist closer to audience but also discovering the budding singers across nation as winners of Royal Stag ‘Make It Large’ contest. The ‘make it large’ initiative provided an opportunity to the winner to perform in their city with renowned musician like Mika Sing, Sukhwiinder singh, Neha Kakkar to name a few. Shubhro Ganguly the winner of Royal Stag ‘make it large’ contest also performed at the grand Finale.
Royal Stag MTV Bollyland saw approximately 8000 music aficionados entranced with their favorite tracks such as ‘Hungama ho Gaya’, ‘Zinda’,’ Subha Hone Na De’,’ Selfie’, ‘Malang’ and many more.
Glitterati from the showbiz at the concert included Poonam Dhillon, Ali Mirza, Vindu Dara Singh, Shama Sikander and Nikhil Dwivedi shaking a leg, defiantly concluding it was a Saturday night well-spent! An extension of the annual MTV Bollyland, the property has travelled across 12 Indian cities and 8 Club through 20 events, mesmerising cumulative of 25 million fans across platform.
Commenting on the new avatar of MTV Bollyland 2014 in the country, Live Viacom18, SVP and Business Head, Jaideep Singh, says, “MTV Bollyland had a great journey as we travelled across nation bring in artist and fans closer. This journey has hit the crescendo in Mumbai with the grand finale. LIVE Viacom18 along with Cineyug has also expanded its reach not only by reaching to the metros but also taking its properties to smaller towns, evangelizing the cause of Bollywood dance music across the country enhancing the experience and augmenting the engagement.”
Commenting about the Royal Stag association with MTV Bollyland, Pernod Ricard AVP(Marketing)India, Raja Banerji, said “We are extremely thrilled that Royal Stag MTV Bollyland has fascinated the entire nation with its musical charm as we successfully hosted the grand finale in Mumbai. The 12 city tour has left an unprecedented mark to the music lover’s which was a truly amazing experience for us. Royal Stag is proud of its association with the music fraternity in India and is committed to nurture the young talent in the country through Royal Stag ‘Make it Large contest’. In line with the brand philosophy – “It’s your life, Make it Large”, this contest saw an astounding participation of young singing talent an endeavor to provide the aspiring singers an opportunity to live the brand promise of ‘dream and achieve’.”
Commenting on the Success of MTV Bollyland, Mohammed Morani from Cineyug Said, “MTV Bollyland had a great response and we have seen astounding success this year. In 2015 we embarked on a journey to give a different experience to the audience, they came and remembered forever. This is one property which you get addicted to attend one concert you will always attend the next. We have an amazing partnership with Live Viacom18 and this is just the beginning, we would like to promise MTV Bollyland Fans that 2015-2016 will see a much bigger and grandeur event, We will bring more artist and cover more cities than this year. It delightful experience, how audience has accepted this mix of Bollywood and Dance Music.
