MUMBAI: Superstar Rajinikanth’s ‘Kabali’ music album has generated a staggering ‘three million’ streams on Saavn, India’s leading music streaming app, and the number is only increasing by the minute. With this, ‘Kabali’ has become the highest streamed Tamil album in its month of release.
The ‘Kabali’ mania has gripped the world beyond comprehension. The album, composed by Santhosh Narayanan has seen an overwhelming response from Saavn listeners across the world showing repetitive listening patterns, hence transcending social and cultural barriers.
The ‘Neruppu Da’ song from ‘Kabali’ has been extremely well received by Saavn listeners and continues its trail blaze to be the ‘number one’ song on Saavn’s weekly Tamil Top 15 countdown.
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“Tamil is one of the most streamed regional languages on Saavn and Kabali’s success reaffirms that, apart from Hindi and English international, Indian regional language music continues to be popular on Saavn globally,” Saavn, Co-Founder and Executive Chairman, Paramdeep Singh said. “The ‘Kabali’ album is all set to enter the Top 10 streamed Tamil albums of all time on Saavn soon. It is clearly one of the most talked about regional albums of the year thus far.”
Commenting on the record-breaking streams, Think Music, President, Swaroop Reddy says, “We, at Think Music, are immensely thrilled to know that the audio of ‘Kabali’ has achieved a record number of streams on Saavn. We have always believed in the power of the streaming medium. The milestone of ‘Kabali’ hitting a record three million streams proves how Tamil music lovers prefer to stream their favourite Tamil songs on Saavn. This record is just the beginning; we look forward to creating many more such milestones on Saavn.”
