MUMBAI: Multi-Platinum singer-songwriter Justin Bieber’s brand new single, ‘What Do You Mean’ has conquered charts across the globe, reaching number one on iTunes in more than 75 countries (including India) shortly after its worldwide release. The arrival of ‘What Do You Mean’ caps a hugely successful viral 30 day Instagram countdown and Twitter lyric reveal campaign, garnering over a 100 million impressions.
The lyric video for ‘What Do You Mean’ featuring professional skater Ryan Sheckler, premiered on YouTube today as well.
“It has been an amazing journey to write, record and deliver this record to my fans,” said Bieber. “I am so glad people have participated in it, and I hope they are receptive to it and love it as much as I do. This is only the first step in the journey for me. This album is so personal to me, there’s so much of my heart and soul in it, and I cannot wait to bring my fans along for the ride.”
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‘What Do You Mean’ is the first advance track from Bieber’s eagerly awaited fourth studio album to be out on 13 November.The pre-order is available now for signed CDs, vinyl and other limited edition items, exclusively via Bieber’s new online store.
Bieber’s performance this Sunday night at the 32nd annual MTV VMAs spectacular will kick off a long-range, multi-tiered media campaign in support of ‘What Do You Mean’. Next Wednesday night, 2nd September, Bieber will appear on NBC’s The Tonight Show with Jimmy Fallon. That will be the prelude to his week-long takeover of NBC’s The Today Show starting Monday, 7th September, climaxing with live performances on Thursday and Friday, 10-11th September.
