MUMBAI: Hungama.com, India’s first and largest on-demand digital entertainment store-front, will be extending the reach of Steve Aoki’s performance in Mumbai for Vh1 Supersonic in the digital space. Hungama.com, which has tied-up with Vh1 Supersonic for 30 club & 30 college events over the next three months, will be reaching out to its engaged set of consumers across platforms like mobile apps, websites, as well as social media platforms.
Steve Aoki, the Japanese-American electro house musician, known for his lively and dynamic live shows, is one of the world’s foremost EDM artists, notorious for his acrobatic crowd-surfing stunts, throwing cake at fans, spraying champagne bottles and riding rafts on the dance floor.
Fans on Facebook and Twitter in Mumbai, Delhi and Bangalore stand a chance to win a ‘Meet & Greet’ with the popular international DJ by sharing a Steve Aoki song from the Hungama App on their social media profiles along with tagging Hungama.com. Extending the promotion of the event on-ground, Hungama will install a trampoline at the venue where the fans can participate by jumping on the trampoline, during which Hungama team will click and upload their pictures to its Facebook page. Fans can then tag their pictures on the page to themselves. Select fans at the venue can also meet Steve Aoki by downloading the Hungama App on their devices at the venue and entering a lucky draw. Two lucky winners will be selected from the promotions to meet Steve Aoki.
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Hungama.com CEO Siddhartha Roy commented, “Our partnership with Vh1 Supersonic has generated tremendous response thus far, and a lot of the young audience on our app is listening to the curated EDM music on Hungama.com. The events lined up over next few months will play a key role for both Vh1 Supersonic and Hungama to extend the engagement for EDM fans across on-ground and digital spaces.”
Hungama.com’s association with Vh1 Supersonic began in December 2014, at the music property’s annual Goa event. The association has been initiated for a period of three months i.e. till March 2015. As a part of association, Hungama.com has created a curated EDM radio station on its digital properties across the mobile and web.
