MUMBAI: Bacardí House Party Sessions (BHPS) is on a roll with the launch of the second track under the BHPS banner, “Hold Tight” by electronica act, Ape Echoes, mentored by bass phenomenon Mohini Dey. Alternately shuffling through territories influenced by crossover-jazz, electronica, alt-rock, funk, and soul, Ape Echoes forms a sonically and emotionally varied palette that makes it impossible to sit still. Their unique sound comes across even more vividly in the music video starring the music scene’s latest sensation, the multi-hued Jim Sarbh.
Hold Tight follows Jim Sarbh as a slothful character who wrestles between his desire to indulge in leisurely activities and his practical need to be productive contributor to society. He stumbles upon an advert of a cloning machine, and uses it to unleash multiple clones to fulfil his diverse responsibilities. The clones change his life, completing chores and routine tasks that he couldn’t bring his original self to do. The video ends full circle with Jim’s clones mirroring his original conflicted personality.
Watch video here
Related Post
Speaking on her role as a mentor to Ape Echoes, Mohini Dey said, “The independent music scene in India is exploding and there is talent emerging from all corners of the country. What’s important is recognizing talented artists, and providing them with the right guidance and platform in their journey to the top. Ape Echoes is a breakthrough band, who for the past two years, have consistently done what truly moves them and stayed true to their sound. It has been a fantastic experience to be a part of the creation of Hold Tight. It’s great that platforms like Bacardí House Party Sessions are encouraging and promoting fresh and exciting talent like Ape Echoes.”
