MUMBAI: 9XM, India’s most popular Bollywood music channel has launched a break-less music band called Highway. Dedicated to the superstars of Bollywood, Highway airs every Monday to Sunday at 8 pm only on 9XM.
This 35-minute non-stop hits music band ‘Highway’, features superstars like Shah Rukh Khan, Salman Khan, Ranbir Kapoor, Katrina Kaif, Ranveer Singh and many more. Actors, singers and music composers are featured on Highway.
Speaking about the show 9XM & 9X Tashan cluster head-programming Baljinder Mahant said, “We at 9XM are known for playing the latest Bollywood hits and innovations around music content. Our ardent viewers have appreciated our past innovations and with ‘Highway’ we provide them with 45 days of best and latest hits of a new Bollywood star every day. We are confident that this Bollywood musical journey on Highway will get the viewers grooving for more.”
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Highway will be promoted across digital and social media platforms like Facebook, Twitter and YouTube.
