MUMBAI: Today, Jamaican artist OMI and German platinum-selling DJ and producer Felix Jaehn release their new music video for record Masterpiece, first announced via Billboard here.
As mentioned, this is OMI and Felix’s first collaboration since topping the charts in over 50 countries with Felix’s 2015 remix of OMI’s smash hit Cheerleader, which spent six weeks at #1 on the Billboard Hot 100. Since its release Friday, Masterpiece has been added to 30 NMF’s on Spotify and featured on over 150 playlists and has been featured on Apple Music’s Best of the Week in over 40 countries!
Here the song below:
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In the video directed by Miles and AJ (who have done visuals for artists such as Billie Eilish, Jaden Smith, Stanaj, Pell and many more) and produced by Austin Barbera, we are initially greeted by the hit-making duo, OMI and Felix, as they eagerly discuss creating Masterpiece. The opening is followed by OMI dancing and singing his way around a home encompassed in beautiful scenery filled with beautiful women. Straying from the typical portrayal of females being admired for their looks, this video does just the opposite and idolizes them with the song as an ode. The camera features close-ups of women of all different shapes and sizes with emphasis on their interests, not just their looks, highlighting the concept that each person, in their own way is different and truly a ‘masterpiece’ just the way they are.
“Sometimes based on the concept of the song it’s kind of difficult not to be cliché when creating a visual depiction that will capture the essence of the song, however with that being said I think the directors nailed it with not only the conceptualization of the video but also the cinematography,” said OMI. “Sometimes simplicity is best especially in this case where this song goes for each and every person, it has to be easy to decode, all technicalities aside though I love the fact that everybody on set was loving this song and enjoying themselves during the shoot. Thanks to everyone who made it possible.”
