MUMBAI: #fame announces the launch of Round 2 of ‘Closeup Websinger’. This round will see Raghu Dixit as the theme mentor and Pritam as a maha mentor and will have folk fusion as the theme of the show.
A one of its kind digital singing coup, ‘Closeup Websinger’ is the definitive destination for next breed of talented singers in the country. The show consists of five rounds and the winner of each round with different themes will then compete for the ultimate title of the ‘Bollywood Singing Jodi’. The show also brings together some of the biggest names in the Bollywood music industry. Ace music composer, Pritam Chakraborty made his digital debut as the Maha Mentor on the show. He will be seen grooming and guiding the budding talent along with theme mentors; Raghu Dixit, Benny Dayal, Aditi Singh Sharma and Monali Thakur.
Commenting on the hunt for the next folk fusion talent, Raghu Dixit says, “Folk as a genre forms an imperative part of Bollywood music. Through ‘Closeup Websinger’, I am searching for an artist that has a perfect blend of Folk and Bollywood music in the voice.”
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The show has already announced the 12 semi-finalists who will compete against each other to make it to the top 6 finalists. This was through a meticulous screening by the theme Mentor – Raghu Dixit and Maha Mentor-Pritam.
The round two also gets bigger and more social. The Top 6 finalists will then perform live every day on #fame video app to build their social following. They will sing, interact, and take requests from their fans & music lovers, thus getting their fans to follow them on the app. Not only this, the finalists will urge their fans to like, comment and share their videos, etc, thus increasing their social scoring and chances to win the final battle.
Unlike other talent shows, the judges here will mentor the talented participants and hone their talent further to make them Bollywood ready. ‘Closeup Websinger’ is about sourcing the next big voice of Bollywood from the web. Through this proposition, the music lovers can watch them perform anytime, anywhere on their mobile screens, without having them to tune into Television at a specific time. Lastly, this property beautifully leverages the power of social and digital through views, likes and comments based scoring and not just through SMS.
So, get set to discover Digital India’s next big Bollywood voice through ‘Close-up Websinger’!
