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MUMBAI: Following on from the success of recent releases Sixteen and Close To Me, Hate Me sees Ellie team up with critically acclaimed American rapper Juice WRLD whose recent album debuted at number one on the Billboard 200. The contagious new track straddles the line between R’n’B and pop – written by Goulding and Juice WRLD and produced by Jason Evigan (Demi Lovato, Madonna) and The Monsters and Strangerz (Britney Spears, J Lo, Kanye West) – is set to soundtrack the summer. Speaking about the song, Ellie explains “I love how this song is a bit tongue in cheek, it’s definitely lyrically different to most of my other songs but it’s fun to play around a bit.”
Ellie recently celebrated million subscribers on YouTube, over 5 billion views globally. Ellie joins only a handful of British artists to celebrate this achievement including Coldplay, Adele, Little Mix, Ed Sheeran, One Direction, Calvin Harris and Dua Lipa. This month also saw Ellie wow the crowds at the Capital FM’s Summertime Ball at London’s Wembley Stadium where she performed recent singles ‘Sixteen’ and ‘Close To Me’ alongside fan favorites I Need Your Love and On My Mind.
Ellie was enlisted by composer Steven Price to provide vocals for “In This Together”, one of the songs that soundtracked Netflix’s “Our Planet” nature documentary series with David Attenborough. June saw Ellie launch an exclusive curated playlist on Apple Music. One of the first artists to do so, Ellie’s playlist ‘Ellie Goulding: Pushing Limits’ is a fitness playlist made up of motivational bangers.
Ellie’s incredible career to date has seen her celebrate two at number one albums, two BRIT Awards, sell over 15 million albums and 102 million singles, amass 13 a billion streams worldwide and surpass over 14 million Instagram followers. The track Love Me Like You Do broke the record for the most streamed song in 1 week worldwide. Offstage, Ellie continues her work with the UN as a global environmental ambassador and is involved in many other philanthropic ventures, including being a patron of The Marylebone Project and fundraising for Streets Of London.
