MUMBAI: Grammy nominated and multi-platinum singer, songwriter, Demi Lovato, released the first single off her upcoming album today. With a soulful pop flair and an anthemic chorus, the Island/Safehouse Records artist showcases the same powerful vocals that helped her garner her first Grammy nomination earlier this year.
With nine platinum and multi-platinum singles and over six billion global single streams to her name, Lovato’s most recent album, Confident, was released in 2015. Rolling Stone described Confident as “the album she was born to make: a brassy, sleek, dynamic pop production that lets her powerful voice soar to new emotional highs.” Within hours of the release of the first single, Cool for the Summer, the anthem trended worldwide and hit number one on iTunes in 37 countries. Her previous album, 2013’s DEMI, hit number one on iTunes in over 50 countries around the world – with the lead single Heart Attack earning Platinum status just ten weeks after its release. Heart Attack was followed by the top five radio smash and platinum single Neon Lights, and her top ten single Really Don’t Care.
In addition, she’s one of the most influential names on social media, with an engaged combined following of over 153 million. With the high amount of anticipation around the new release from Demi’s active social fanbase, the official Sorry Not Sorry hashtag (#sns) trended at number one worldwide through the weekend.
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