MUMBAI: Collective Artist Management (CAM) has elevated industry professional Craig Dunn to Vice President of the company effective immediately. While continuing management duties for clients Sara Evans, Born To Fly Records and Grant Landis, his new position gives him an expanded role in the ongoing efforts of the company’s entire roster including Clint Black, Corey Smith, Grant Landis, Edwin McCain, Sara Evans, and Steve Wariner and a key strategic voice in identifying opportunities for the growth and trajectory of Collective Artist Management.
“Craig’s expertise, creativity and experience have proven invaluable to our client roster and to Collective Artist Management. Since joining our company, he has further grown Sara’s brand, including overseeing Born To Fly Records operations and adding co-A and R responsibilities for her acclaimed album Words, and signed and launched the first single from pop R&B artist Grant Landis (Timbaland). By expanding his role, I am confident that Craig will continue to be instrumental in CAM’s new business development and strategic growth,” says Collective Artist Management President Brinson Strickland.
Dunn’s expansive background in the music industry spans over 16 years, including work with artists in a management capacity as well as building successful and comprehensive digital marketing, merchandising and ticketing campaigns. His experience in the event production and touring fields adds to the knowledge base he brings to the company’s acclaimed artist management roster.
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“I’m incredibly grateful to work alongside such an amazing, passionate, and focused team. Our artists truly are world class and I am committed to finding innovative ways for them to share their talent and music with their fans. I’m also so excited to help grow and expand both our roster and comprehensive management offerings,” says Dunn.
The multi-faceted artist and brand manager joined Collective Artist Management in 2012, bringing longtime client Sara Evans, whom he has worked with in numerous capacities since 2003, to the CAM family. Prior to joining the tenured firm, he was partnered with digital marketing & merchandise company Music City Networks (MCN) as Senior Vice President. While at MCN, Dunn worked with clients Lady Antebellum, Eric Church, Dierks Bentley, Little Big Town, Michael Franti and Spearhead, Brad Paisley, Alison Krauss, Sara Evans, Josh Turner, Kelly Clarkson, Kenny Chesney, Toby Keith, Rascal Flatts and more overseeing the artists’ digital marketing, websites, fan clubs and fan-focused events. Notably, Dunn helped develop and implement the digital marketing strategy for Lady Antebellum alongside their management and label teams. This included launching three full websites, online marketing endeavours, and merchandise strategy for their first three albums, including the quadruple platinum selling, Need You Now.
Also, during his tenure at MCN, Dunn launched a ticketing division to help facilitate the growing need for presale and VIP ticketing for the firm’s client roster. His diverse experience set also includes more than six years on the road with Evans and Josh Turner, overseeing merchandise sales and design and capturing and producing video content for the artists.
In addition to his entertainment industry expertise, Dunn’s experience expands to politics, having worked with Larry Craig campaign for U.S. Senate as Deputy Assistant Campaign Manager in 2002 and helping to secure a win with the highest re-election percentage Senator Craig had ever received. He also spent three years at PinnPointe Consulting Group as Director of IT and Marketing. He attended both the University of Portland and Boise State University majoring in Business Management and Marketing.
