MUMBAI: 642 Bloggers from across India have registered for social networking site IndiBlogger’s “BNLF: Blog Now, Live Forever”, an event headlined by international speakers, including international bloggers Jeff Bullas from Australia and Christoph Trappe from Iowa, USA; Indian bloggers Kanan Gill, Purba Ray & Arnab Ray; Anshul Tewari of the recently funded Youthkiawaaz.com; and India’s best-selling woman author Preeti Shenoy. Bruce Dickinson, the lead singer of Iron Maiden will also be present as a special guest to talk about his life’s journey as an entrepreneur.
BNLF is to be held in Mumbai, India at The Lalit Hotel (near the Int’l Airport) onOctober 31 and November 1, 2015.The event’s tagline is ‘Where every note is a Keynote’. Speaking about the core objective of BNLF, founder of IndiBlogger, Renie Ravin says, “BNLF aims to establish Indian Bloggers as key voices of the generation, who have the unique ability to inspire the masses through both experiential and creative content.” The agenda also includes creating awareness on the power of the fifth estate and it’s responsibility to effect change from a man-on-the-ground perspective.
The BNLF audience comprises of not just bloggers, but also brand managers, digital media professionals and agency honchos. Also noteworthy is that 106 of the registered members of IndiBlogger have signed up to manage and host this event along with the organisers, making BNLF a community-driven initiative.
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Day one of the conference will feature talks on blogging concepts that will be of value to bloggers and businesses of varied levels of experience and help them leverage content through blogging. Keynotes are specifically designed to help people learn and adapt to the fast changing world of information sharing. Attendees will be exposed to the key elements of global blogging success, get insights into different methodologies of sharing content (including video content), and listen to inspiring success stories of people who used their blogs to achieve their goals.
Commenting on BNLF, Jeff Bullas (Ranked #8 on Forbes “The World’s Top 40 Social Marketing Talent”) says, “Creating an online digital brand means that your voice will be
heard even when we no longer breathe. So the web will indeed create a form of immortality or legacy for bloggers.”
The brand managers, agencies and digital media professionals are attending BNLF to understand how to involve their consumers with their brand’s story and infuse passion into their content marketing strategy through blogging.
Day two of BNLF will have bloggers formalising current practices and getting technically equipped through expert workshops which will feature curriculum from Christoph Trappe on the subject “Six steps to stop traditional marketing and start authentic blogging”, and “7 Key Steps to Blogging Mastery” by Jeff Bullas. Workshop attendees will receive a certification from IndiBlogger.
