MUMBAI: A volcano that pops out popcorn, a baby that flies on the wing of a plane, and skydivers that jump into a bowl of pasta- the new Coldplay video ‘UP & UP’ has everything weird yet brilliant about it. And India seems to have taken a fondness to the video with like they did with their blockbuster shot in India ‘Hymn for the Weekend’.
In its first eight days of launch, the video has clocked over 22 million views of which over a million views are from India with Delhi, Mumbai, Bangalore and Pune leading the way.
Adds on Arjun Sanakalia, Director International Music, Sony Music India, “Trust Coldplay to outdo themselves yet again. The success of the song, and the views it is racking up is further testament to the band’s huge India fan base”
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The song which is extremely soothing with lyrics that talk of a world as it should be, and how it’s intrinsic human nature to mend all that’s gone wrong, is already a huge hit. If you have not seen it yet, check it here.
