MUMBAI: Meant to Be the second international single by singer, song writer Ananya Birla that released on 28 July 2017 has been certified Gold as per the Indian Music Industry (IMI) recognised criteria for Gold & Platinum certifications. Honouring the achievement, the singing sensation was commemorated with a plaque by Universal Music Group, South Asia MD & CEO Devraj Sanyal.
Meant to Be, an electro-pop gem that focuses on heartbreak and unrequited love has been charting ever since its release. The accolades include a #2 peak on Shazam `India TOP 100’ chart, #4 on the iTunes India overall songs charts besides entering the Top 20 International charts across all prominent streaming platforms in India including Gaana, Saavn, Hungama and Wynk.
The official music video debuted at #5 on Vh1 India’s TOP 10 International Videos chart and has been viewed over 6.7 million times on Ananya’s VEVO/YouTube channel. Overseas the song has been play-listed on key streaming platforms including Spotify and Apple Music across the US, UK, Middle East and South East Asia.
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Reacting to her first Gold plaque Ananya Birla shares, “This is a huge encouragement for me as an artiste and really keeps me motivated. I have my mentor, Devraj to thank for everything. This also would not have been possible without the hard work and dedication of my team and the entire Universal Music Team. Most importantly, I would like to say a big thank you to everyone who has supported me and this song. I’m certain this is only the start and we’re going to do everything it takes to take this to the next level.”
Proud of having Ananya as a part of UMG record label, Universal Music Group India & South Asia MD & CEO Devraj Sanyal said, “For an Indian artiste to achieve Gold on an original English song is an extremely rare achievement and I’m super proud of both Ananya and my team. The overall response to Meant To Be has been simply phenomenal as can be seen from the millions of audio and video streams that it’s received. This is purely due to her hard work and constant desire to improve as a singer, songwriter and performer. On the back of the success of Meant To Be we can’t wait to get to the next phase of her exciting musical journey.”
Close on the success of Meant to Be, comes the official dance video of the song choreographed by Anze Skrube.
Checkout the song:
