MUMBAI: The Academy of Country Music (ACM) has partnered with Minds + Machines to become a Pioneer for the new .country top-level domain. ACM has registered numerous .country domains including acm.country, acmawards.country, and academy.country.
ACM will join a line of country artists such as Dolly Parton, Eli Young Band, Chase Rice, and Sam Hunt in the Pioneer Program that looks to help market and provide awareness of the new top-level domain.
The launch of the top-level domain by registry operator Minds + Machines, in association with Uniregistry, is part of a revolutionary restructuring of the Internet’s naming system that gives people a choice of relevant and affordable domain names.
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ACM Senior Vice President of Creative & Content Production Lisa Lee stated, “We are thrilled to join in this cutting-edge launch of the .country TLD with ACM.country. The ACM brand exudes excellence in country music’s past, present and future, and we are excited to take on .country as we head into the New Year, the biggest in the Academy’s history.”
Minds + Machines CEO Antony Van Couvering commented, “The Academy of Country Music was the first to have the vision to promote country music with a country music awards show and it is only fitting that we have current Academy visionaries join us in promoting country music through a massive transformation of the Internet. I couldn’t be more thrilled to have the ACM be a part of something that so many are passionate about, country music.”
ACM will use their new .country domains to promote their events. For example, liftinglives.country will be a freestanding page that is dedicated to ACM’s golf tournament, Lifting Lives Golf Classic, which is a charitable arm of the Academy of Country Music dedicated to improving lives through the power of music. ACM Lifting Lives develops and funds music-related therapy and education programs, and serves members of the community who face unexpected hardships.
Other names taken by ACM in .country include liftinglives.country, fanjam.country, and allstarjam.country, all major events held by the Academy.
