ARTISTS
Radhika Sood Nayak
Haroof, a monthly series of curated evenings, a revival of the Baithak tradition, seeks to create a community of discerning music lovers that celebrate saaz-o-mausiqui. Haroof in Urdu stands for ‘alphabet’ which are strung together to make a verse, which in turn, form a bandish or a ghazal.
As first-borns are, Haroof has been conceived with lilt and melody, and most significantly, a singular desire to propel and promote artists with different styles of gayaki and genres in the Hindustani vocal tradition.
The evenings originate from the motivation to make Hindustani classical music a universal, unforgettable experience and to create a blueprint for artists and audiences around the world to appreciate, promote and become one with the magnificence of music. A desire to celebrate tameez and tehzeeb that is reminiscent of the era of high culture gone by.
The artists who will feature in this series, will span genres across sufi kalam, ghazal, geet, ragas to jazz fusion, Bengali and Punjabi folk music. The first of this series is an ode to monsoon. It features popular vocalist and a renowned exponent of the Sufi form of vocals, Radhika Sood Nayak, accompanied by tabla, guitar, and a flute.
Please note: Student passes are available against a valid Student ID card and for people under 25 years of age only. If the valid Student ID card is not presented, the donor pass will be held invalid
About ALSO
ALSO Ideas | Content | Design is a creative agency, a production and event company- all rolled into one. It is a network of like-minded individuals with expertise in the arena of content, events strategy and marketing communication. They collaborate and create advantage for artists and brands.
Their first series as a group is an upcoming broadcast on a popular music platform. They also deliver marketing-led communication both for conventional, digital and mobile dissemination. They are currently working on creatives for brands like Marico, World Wide Media, Paytm amongst many others.
Alleyah Asghar is the founder with over a two-decade long career spanning advertising, print, broadcast, and films. Her first love remains music. Her desire to give it contemporary value, build a musical community and celebrate the purest form of gayaki – Haroof brings alive that dream.
