MUMBAI: Social gaming behemoth Zynga Inc has partnered with pop diva Lady Gaga to promote her new album â€?Born this way.’
From 17th May, Zynga’s facebook game â€?FarmVille’ will add a new playable world called GagaVille which will allow players to listen to album ‘Born this way’ which will release on 23rd May.
GagaVille is a virtual version of â€?The Simple Life,’ a reality show, Lady Gaga will become a neighbor to the players of farmVille which will incorporate key themes and storylines of â€?Born This Way’ Players who execute Gaga-themed quests in GagaVille will unlock the iHeartRadio player, enabling them to stream songs from the album.
Earlier this year, Zynga promoted Paramount Pictures’ animated movie â€?Rango’ and Sony Picture’s â€?The Green Hornet.’ Last year, Zynga worked with DreamWorks Animation to advertise â€?Megamind’ and with Dr. Dre to promote his album â€?Detox.’