MUMBAI: Lifestyle television channel has enhanced its Bollywood content with a new show called Zoom Box.
The video jukebox is an interactive music show wherein viewers can choose their favorite song simply by sending an SMS on 58888 powered by indiatimes. The viewers can also comment on the songs and even dedicate a song through the channel. The show will be aired every Monday to Sunday 11am to 12 noon.
Audience can vote for their favourite movie songs and the song that receives the maximum votes will be played on the channel. There would be additional contests wherein the viewer who sends the maximum votes in an hour gets the �gift of the day with his/her name displayed on the screen.
Commenting on the channel’s latest initiative, Zoom business head Bala Iyengar said, We are quite excited to announce the launch of ZoOm Box. This latest show from ZoOm is all set to cater to audiences who are constantly looking out for instant entertainment. This show format is created keeping in mind the need to interact more with the viewers and provide them with their favourite Bollywood content….
The launch of Zoom Box is focused at serving the growing consumption of video entertainment via tele devices amongst the youth in India. This service will enable users to listen and comment on their favourite songs of tinsel town and enjoy Bollywood even while on the go… added Times Internet Limited CEO Rishi Khiani.