MUMBAI: Following the success of singles – ‘tere bina’ and ‘kya karoon?’ singer-songwriter Zaeden today released his latest song ‘dooriyan’ in his second collaboration with Artist Originals (AO), JioSaavn’s hit-breaking label for global South Asian artists. Composed and performed by Zaeden, ‘dooriyan’ articulates the feeling of melancholy whilst kindling a ray of hope for the ones who are dealing with unexpected separation from their loved ones and coming to terms with the uncertainty that the pandemic may have on their relationships.
Talking about the thought behind ‘dooriyan’, Zaeden said, “The past couple of months have been challenging in so many ways for us all and working on new music, for me, has been a great source of hope. What better way to share this feeling than to make new music that is relatable during these tough times and share it with you all.”
The accompanying video (https://www.youtube.com/watch?v=ftO9g7AFM6U&feature=youtu.be) featuring Zaeden and social media star Ashna Hedge unveils the story of a smitten couple navigating love in the time of lockdown. The two are seen matching on Bumble, the social networking platform where women make the first move. As they start dating virtually, they find themselves using Bumble’s video and voice call feature and share much-needed laughs over a virtual breakfast date. The feature enables users to forge safe and meaningful virtual connections within the Bumble app without sharing any personal information, like a phone number or email address.
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“Working on this song was a dream! I’ve loved Zaeden’s music for a very long time and this song is incredibly special to me. I feel like a lot of couples that are doing the long-distance thing will have this song on repeat,” said, Aashna Hegde.
Commenting on the partnership, a Bumble spokesperson, said, “During this period of social distancing we are seeing a dramatic shift towards virtual dating. This partnership shows how easy it is to date using Bumble’s Video Chat feature and beautifully highlights Bumble’s message to users that you can stay connected even when physically apart. We believe that it is possible to forge safe, equal, and healthy connections virtually, and we are so excited to see this come to life through Zaeden’s new music video ‘dooriyan’.”
Zaeden has quickly become one of India’s most promising voices, receiving massive love for his originals and becoming an instant fan favorite with his exhilarating live performances. ‘dooriyan’ is Zaeden’s second release since the country went into lockdown and there seem to be no signs of this 24-year-old stopping anytime soon!
