MUMBAI: Thanks to our collaboration, we’re celebrating a milestone: YouTube has surpassed 100 million Music and Premium subscribers, including trial users, as of January ’24. This 20-million-member growth in just over a year highlights the success of our combined advertising and subscription revenue streams.
YouTube Premium’s global expansion is ongoing, thriving in over 100 countries, with further expansion planned for 2024.
Back in 2015, doubts were cast on the viability of a subscription model for YouTube. Critics cited a crowded market and our platform’s uniqueness. Now, with 100 million subscribers, our distinctiveness fuels our success. YouTube Premium stands out by offering unparalleled value across YouTube and YouTube Music, providing ad-free access, background play, and downloads.
Exclusive afterparties with artists like Niall Horan and Jennifer Lopez enhance the experience. YouTube Premium seamlessly converges social engagement, music streaming, and all video formats without interruption. YouTube Music has evolved significantly since its launch, integrating music streaming with long-form and short-form video seamlessly.
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Features like Samples for quick music discovery, Radio Builder for crafting personalized stations, and Generative AI playlist covers add to the innovative experience. Comments in YouTube Music connect users across the entire ecosystem, fostering engagement. Premium members enjoy early access to AI innovations, including a conversational tool for questions and requests during video playback.
They were also among the first to try generative AI features enhancing comment section organization. As the music industry reaches a critical juncture, our partnership aims to leverage technological innovation for unprecedented value to artists and fans. Contributing $6 billion to the music industry in 12 months, we envision a future where AI enhances creative imagination, bridging short-form and long-form content for optimal artist exposure. Together, we can ensure the thriving growth of the music industry.
