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YouTube announces ‘Merch Store’ for music partners

RnMTeam by RnMTeam
October 18, 2011
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MUMBAI: YouTube has announced a new feature called the Merch Store that will allow artistes to sell merchandise, music downloads and concert tickets to fans directly via the site.

It has partnered with Amazon and iTunes to power music downloads, Topspin for merchandise and tickets as well as Songkick for concerts. The site claims that it has made a few changes to make it easier for indie labels to become YouTube partners and share revenue when their music is played, even in user generated content.

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The company said the launch of the merchandise store is part of its aim to make YouTube your box office, merchandise and music store….

The video sharing site also revealed that they receive a massive 800 million visits per month. YouTube will roll out the Merch Store to music partners globally over the coming weeks.

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