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MUMBAI: US` satellite radio service XM and Asian Television Network will launch “ATN-Asian Radio,” a 24-7 radio channel featuring dedicated programming for the South Asian community.
Produced by ATN for XM and XM Canada, ATN-Asian Radio channel (XM159) will launch in October, providing the South Asian community across North America with the latest news, sports, music and entertainment. ATN currently operates 14 television channels in Canada and has programming alliances with leading international broadcasters.
In addition to talk, news and sports content, the programming on XM`s ATN- Asian Radio will include a broad range of music, highlighting the best of Bollywood and popular South Asian artists, says a release. The channel will also offer live cricket commentary from ATN, Canada`s largest distributor of Cricket. The channel will also broadcast Hindustani classical and carnatic music and will feature pop, folk and re-mixes.ATN Chairman and CEO, Shan Chandrasekar said, “We expect this to attract a wide audience and will compliment our existing South Asian television channels. It will be a compelling package.”
ATN-Asian Radio will be available on the XM lineup beginning October 2007.
