MUMBAI: Wynk Music, India’s number 1 music streaming app by downloads and daily active users, organised the only contest in India which gave its users the opportunity to win an exclusive tete-a-tete with international artist Ed Sheeran. The meeting was a dream come true for his fans who got to spend time with their favourite artist and share their stories and memories with them.
The winners jammed with Ed on his chart-topper song ‘Afterglow’ in an exclusive never-before experience. The three winners for the contest were Keegan Farreira, Sai Kiran Kilaru and Ronitbunty Khetwani. They won from amongst thousands of fans who participated in the contest to show their love for the artist, the winners made handmade customized gifts for Ed and presented it to him themselves.
Organized as a culmination to Wynk’s campaign that encouraged users to participate in “Ed Sheeran Trivia Marathon” by answering questions on the global artist and streaming his songs on the app, the event was in line with Wynk’s continued endeavor to bring its users closer to their favorite artist. These winners answered questions around Ed and heard his songs for hours daily.
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Taking the celebration, a notch higher, Wynk also released an exclusive message from Ed Sheeren for select users who participated in the content but could not win the catch up with him. In the video, Ed thanked his fans for taking part in the contest and assured that he would be coming back to India for more contests in the future.
Wynk has also released a video with the highlights of the heartfelt conversations between Ed and his fans from the meet up, across its social media platforms.
Ed Sheeren was in the country as part of his Mathematics Tour. During the meeting, he warmly greeted his fans and thanked the winners for participating in the contest wholeheartedly.
Enabling artists to also connect with their fans and strengthen their bonds with them, the innovative fan-artists tete-a-tete has been a huge hit amongst Wynk users. The brand has spearheaded numerous initiatives in the past to provide similar unique and memorable experiences to users and brought them closer to their favorite artists, fostering deeper connections between fans and artists. In February, Wynk Music had organized an exclusive “Coffee date with Jubin Nautiyal” and made five of his top fans meet the artist on Valentine’s Day.
Over the past year, Wynk has curated exclusive opportunities for fans to meet diverse and renowned artists, ranging from including internationally acclaimed DJ, Martin Garrix to popular Indian Singer, King. Additionally, fans also got a chance to meet South Superstar Darshan and Telugu award-winning superstar Nani as a part of such innovative campaigns. As part of Wynk Rewind 2023, several artists also showed appreciation to their fans through video messages acknowledging the constant love and admiration shown by them.
