MUMBAI : In his latest release, accompanied by an AI-powered video, the global radio chart-topping singer/author envisions a world ready to rediscover unity and harmony while guarding itself against veiled mistruths.
Vineet Singh Hukmani takes on the thrilling genre of World Ethnic Pop in his next uplifting video single Elevate, following his success with ‘the world’s first music-multiverse’ offering Run Run Run Storm that consisted of a song, a music film, and a comic book featuring Vineet as a superhero Run Storm.
At the start of this mid-tempo, piano-driven composition, an alaap greets you, setting the tone for its strong global fusion pop idea. The simplicity of the melody, complemented by a lush string section, sounds of sarod, western drums, and tabla, provide for a peaceful and spirited listening experience as the song unfolds.
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With his first foray into the global fusion genre, the record-breaking singer-songwriter impresses upon the timely and evergreen need for harmony. The soothing melody is accompanied by an AI-powered music video that depicts lip-synced likenesses of some of the most respected world leaders who have long been associated with the message of peace, such as Mahatma Gandhi, Dalai Lama, Martin Luther King and Mother Teresa, among others.
Watch the video of Elevate here:
The lyrics highlight the need to “elevate oneself to a state where we can imbibe the magic of unity and harmony. This elevated state of mind and spirit can protect us from sinking into an abyss of lies, hate, polarization, and insensitivity to the environment, that we find ourselves, helplessly succumbing to in our day-to-day lives. Elevate, gave me a chance to connect deeply with those inner feelings and express them in a pure spirited manner with music styles that I have not used before but now feel very ‘at home’ with,” says Vineet.
The multi-faceted musician and two-time author (of Nine and Run Storm) feels that the genre of world ethnic pop/global fusion pop genre not only makes a good premise to express thoughts and feelings with more purity and purpose, “but also uses all that I have learned to ensure the repeat listening value of the song, appeals to a global pop loving audience.”
