MUMBAI: With its recent deal with Midday Multimedia’s radio venture Radio One, international broadcaster Voice of Russia is expanding its footprint in the Indian FM space
The broadcaster that already has its content on air on Fever FM and Siliguri based Radio High 92.7 FM, has begun begun airing its programme â€?With Love from Russia’ on Radio One from the first week of June.
The programme is currently limited to Mumbai, Delhi and Kolkata as Voice of Russia wants to target listeners in the metros. The FM channels are currently broadcasting a daily two hour infotainment program titled “With love from Russia” between 0000-0200 hours IST without mentioning Voice of Russia…
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The content from Voice of Russia is packaged by Kolkata based Miracle Infoweb Pvt Ltd. However, the shows are hosted by radio jocks in individual stations playing a mix of Indian and Russian songs. The talk content is mainly related to music, culture and lifestyle of Russia. Radio One broadcasts the programme in Hindi at its Delhi, Mumbai and Hindi/Bengali in Kolkata station
The content syndication space might just get competitive with international broadcasters like Voice of Russia entering into agreements with FM players in India
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