MUMBAI: Visa has introduced four month long campaign on Radio City, Oye FM, Suryan and Big FM to inform listeners about the effective ways to use their debit, credit or prepaid cards. The campaign is launched across Mumbai, Hyderabad, Bangalore, New Delhi and Chennai.
The campaign has two characters ‘Shanti Kumar’ and ‘Miyan Smart’ who provide informative messages to listeners on how cardholders can enjoy the benefits of electronic payment products by taking precautions. The campaign sees Visa share security tips to inform card users of the safe, convenient and rewarding ways to use their debit, credit or prepaid cards.
Visa, India and South Asia group country manager Uttam Nayak said, “We constantly hear consumers talk about their apprehensions towards using their cards. Our latest campaign is designed to address these issues in a simple, yet effective manner and make cardholders feel safe while transacting with their cards. With the gaining prominence of radio, Visa wanted to use the medium creatively and further strengthen our association with the cardholders.”