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MUMBAI:Virgin Records has begun the process of shutting down its digital music venture.The company has stopped selling tracks and accepting new customers online, and will shut down for good on 19 October 2007. New sales of music will end 29 September, according to a message on the UK portion of the site, says a Beta News report.Those customers who have a payment due before the shut off date will lose access the day their next payment is due, according to the note.
The US side will also be calling it quits too, but it will handle the closure somewhat differently. However the UK users will lose their unused credits, US users will be able to transfer them for use in Napster`s online store. In either case, subscription customers will lose access to their music completely upon the 19th. The closing of Virgin Digital follows that of MTV`s Urge, which shut its doors due to ineffectiveness in competing with Apple`s iTunes, says the report.
