MUMBAI: EMI Music’s Virgin label has signed a partnership with producer and electronic artiste deadmau5.
This long-term joint venture agreement between Virgin and deadmau5 will see them working together on all live, recording, sponsorship, television, film and merchandising activities that will help deadmau5 to further develop his phenomenal career and connect with fans.
deadmau5’s manager Dean Wilson says, “Three Six Zero Group are ecstatic that our client, deadmau5, has signed such a ground-breaking deal to such a forward thinking group of people that understand what our artiste and we are looking to achieve in the future”
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EMI president of New Music for US, UK, Ireland Nick Gatfield says, “deadmau5 is an extremely talented and versatile artiste and the hottest name in the world of electronic music. I am delighted to have signed this agreement which will see us working together for many years to come across all aspects of the artiste’s career.”
Virgin Records UK president Shabs Jobanputra says, “This agreement exemplifies the way in which we want to work with artistes where we can add value to all aspects of their career.”
Deadmau5 is positioned as being a new breed of electronic dance music star. He has managed to break a rank in an industry where most of the major players have at least a decade of stardom behind them. His latest single I Remember, a collaboration with Kaskade, is currently rising up the sales charts in the UK.
