MUMBAI: Red FM has always been keen in creating new programs for its listeners and to continue entertaining it has roped in Viacom’s Ranjit Pathak as its new National Programming Head.
With 16 years of experience in the programming industry, Ranjit Pathak was associated with Viacom for its MTV programmes. Pathak was a leading creative and strategic vision of Viacom who is now the lead of Red FM programming. He has been the programming lead for shows like MTV Love School, MTV Bakra, Roadies season 7, Emotional Atyachaar, Big Switch among others.
Commenting on this switch Ranjit says, “I am very excited to get aboard on Red FM. For me this also acts as a platform of change, moving from a TV background to Radio where I feel there is a huge potential for this media. As for contributing to Red FM’s programming, I plan to stick to the basics of Bajaate Raho and build from that.”
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With the new hire in the leadership team, Red FM COO Nisha Narayanan says, “Ranjit has had an illustrious career in the television industry. Having worked on brands like MTV and Bindaas his vast knowledge and experience about the variety of audience specifically the youth will act as a major catalyst in amplifying our Bajaate Raho proposition through interesting, innovating and youthful content on air. We aim to push the envelope further with his induction to the team.”
