MUMBAI: Vh1 India, which bagged an exclusive multi-year deal to telecast the Grammy Awards, is giving music lovers the opportunity to attend 2011’s biggest international music awards event in 2011, the 53rd Annual Grammy Awards. Through the Vh1 Ticket to Ride Contest, the channel will take one lucky winner along with a friend to the Grammy Awards red carpet in Los Angeles. The contest to help viewers vie for entry began on Saturday, January 8th, from 11 am on air and on the Vh1 Facebook page.
Winners will also get to witness performances from mega music stars like Lady Gaga, Eminem, Katy Perry, Justin Beiber, Bruno Mars and the like, and will get a first-hand look at the stars, performances, acceptance speeches and all the action that the Grammys are reputed for.
In the past years, Vh1 Ticket to Ride has sent fans to watch legendary artists like U2, Coldplay, Eminem, Ricky Martin, Pearl Jam, Celine Dion, Bruce Springsteen, and Santana, Slash, John Mayer etc.
This contest is supported by Idea Cellular. VH1 viewers need to SMS â€?GRAM’ to 56882 and Idea subscribers can call 55456 and say Idea… to become eligible for taking part in the contest.
Says Ferzad Palia, Head – Vh1 India, Watching the Grammy Awards LIVE in LA … is something we’ve all dreamt of! We’re delighted to be able to give two lucky fellow-Indians a money-can’t-buy opportunity such as this….
Anupama Ahluwalia, Senior Vice President – Marketing, Idea Cellular, Music is at the core of Idea’s brand connect strategy. â€?Idea presents Vh1 Ticket to Ride Contest’ will provide a new experience and platform to our over 81 million subscribers to get closer to the biggest icons of international Music, through this partnership with Vh1….