MUMBAI: Television music channel Vh1’s Rayban Vh1 Global Music Xpress will bring artistes and music from around the globe for live performances every two months, starting with popular British R&B artist Jay Sean who will start his India tour on 24 September in Mumbai.
Sean will continue to entice audiences in Pune, Delhi and Hyderabad on the 26, 27 and 28 September respectively. Speaking on the initiative, Vh1 India Associate General Manager Ferzad Palia says, “We are extremely excited to partner with Rayban for this initiative.
With Rayban Vh1 Global Music Express, we aim to present the best musicians and artists live to our audiences and make them part of a truly world-class musical experience. So, music lovers, get ready to be treated to different artistes and their unique style of music each time.”
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Viacom Brand Solutions, Viacom18’s marketing vehicle has created this platform that will utilize Vh1’s international music expertise to position Rayban as a cool brand.
Viacom Brand Solutions Senior Vice President Aditya Swamy says, “Live entertainment is growing rapidly and is striking a powerful chord with young people. Leveraging the international Viacom system we are creating a sustainable long term platform for Rayban which can become synonymous with this genre of entertainment. 6 artists, 24 gigs, 9 months…promoted extensively through visibility across our networks channels and websites, on ground promotions and high impact publicity will ensure we make GMX a success in the very first year of its launch. Our partners can effectively leverage this platform to strengthen the connect with their consumers.”
Jay Sean has bagged the 2008 UK Asian Music Awards for Best Video (Ride it) and Best Urban Act, this British singer and song writer from London started his career in 2003 with his first single Dance with you in collaboration with Rishi Rich and Juggy D. He has released two albums Me Against Myself (2004) and My Own Way (2008) along with five top 20 hits in the UK Singles Chart. Best known for his hits Stolen, Eyes On You and his latest chart topper Ride It, Jay Sean is tipped to be the first British Asian to finally make the cross over into main stream R&B. Jay Sean has been nominated for 2 awards at this years Mobo’s in October, one of the UK’s premier music awards Best R & B Soul Act and Best UK Male Solo Act.’ Jay Sean’s latest album My Own Way is released by E.M.I. and is now available in all leading music stores.
