MUMBAI: Vh1, the international music and lifestyle channel from Viacom18, has launched Jack Daniel’s and Vh1 ticket to ride contest… to celebrate the 158 birth month of Jack Daniel.
Vh1 will give three winners a chance to win an all expense paid trip to London to watch and meet metal band Metallica, as they will perform belt out tracks from their latest album Death Magnetic on 15 September.
Viewers have to sms â€?TTR’ to 56882 to win tickets to the electrifying concert.
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Vh1 India associate GM Ferzad Palia said, We at Vh1 love giving our Indian viewers a chance to see their favourite international artistes on air and experience them live. This year’s winners will get to witness the Metallica mania on stage and even meet the band….
Brown-Forman VP and area director Amrit Kiran Singh added, I am delighted that Jack Daniel’s and Vh1 have got together to add new fizz to Jack Daniel’s 158th birthday celebrations this September. Metallica’s new album is something a lot of our consumers have been waiting for. We are delighted that VH1 and Jack Daniel’s bring it to them in Jack Daniel’s birthday month.
In the past three years Vh1 Ticket to Ride… has sent fans to watch artists like U2, Coldplay, Eminem, Ricky Martin, Pearl Jam, Celine Dion and Bruce Springsteen, among others.
