MUMBAI: Velvet Vibes a newly launched independent music label released its new song “Hate The Way”. The song, crooned by Rameet Sandhu feat Denny and featuring Sobhita Dhulipala. This new atypical romantic English single shows the love interest between Rameet and Sobhita.
The song speaks about gender equality, breaking the stereotype by supporting the LGBTQIA+ community. By the song “Hate The Way”, makers are trying to show the love between the same genders in its most untold form. Also, being an English number itself make it different in its own relevant originality. From its lyrics to composition to its captivating video and singing the song has been beautifully created so that listeners can strike the connection with the single more easily.
Miket Kanakia, CEO of Velvet Vibes says,” by Hate The Way, we at Velvet Vibes desired to create the things that bring a new mindset to the people. We value an idea that what we work from and what we produce is not ordinary, but above standards. This is the reason in “Hate The Way” we have shown the love interest between Rameet and Sobhita Dhulipala. Also, Rameet Sandhu and Sobhita Dhulipala have truly done justice with the song.
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As soon as I heard the song for the first time, I could instantly relate to it. It has such an easy-going tune”. As an artiste I felt that it was my chance to experiment with the vocals as this was quite unlike my previous tracks. “I worked hard on my vocals, tried different ways of singing it and I was able to adjust them perfectly for this song,” says Rameet Sandhu, a performer who looks up to the likes of Beyoncé and Diljit Dosanjh.
Talking about the music video, Sobhita Dhulipala shares, “The zestful execution of the concept and their keenness to bring newness in attitude and perspective to otherwise conventional space was refreshing”
Velvet Vibes is an independent music label based in Mumbai that embraces a unique collection of artists with distinct cultures and is built on artistic diversity and selectivity. It aim’s to support and promote new talents, emerging and established artists pan India so that artists enabled to pursue the creation of amazing music and to organically find connection with their audience.
The song is penned by Denny and Cecilia Nykvist, produced by Ketan Kanakia and directed by Dibya Chatterjee.
