MUMBAI: The upcoming film ‘Ishq Pashmina’ is gaining attention by the second and the audience is waiting in anticipation for the next update from the film. The first song – “Jogi Ho Gaya” has been released on the Zee Music YouTube channel for the audiences to relish. The melodious song is sung by singer Javed Ali and singer – Prateeksha Srivastava , who has previously participated in Zee TV’s Sa Re Ga Ma Pa L’il Champs and has also given songs such as Makhmal in collaboration with the well-known duo Salim – Sulaiman, Khayaal with Abhijeet Srivastava, and many more.
According to renowned singer Javed Ali, “recording the song was an extremely fulfilling journey.” Arvind Pandey’s lyrics are beautiful and flawlessly written. When I found out that he is also directing ‘Ishq Pashmina,’ I knew the song’s video would be mind-blowingly amazing. This was not like the songs I usually sing; it was more lively, upbeat, and full of all the good things. “I’m hoping the audience enjoys it.”
The song features the lead actors – Bhavin and Malti at the heights of Himachal surrounded by the snow where they are dancing and expressing their love for each other. The costumes are coordinated with the same colours making them very cohesive. Malti is looking beautiful in the sarees emanating elegance and Bhavin is looking as dapper as ever in his fashionably layered outfits.
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“Singing by Javed Ali has brought out the emotion.” The film is very special to each of us who are associated with it. And we worked very hard to make it a memorable love story. The music is the film’s selling point, and the songs are so beautiful that it’s difficult to pick a favourite. Suraj Surya Mishra says, “We just hope and look forward to the audience enjoying it and pouring love.”
Debutant Director Arvind Pandey shares, “I have also written book called Ishq Pashmina. And being the one who directed the film helped me further in writing the lyrics specially tailored for the movie. And the best part is that it was our producer Suraj ji’s idea to make this song look and sound like a 90s song with all the simple steps of dancing and grooving to the music, because its very rare that we come across such songs lately. I am grateful for this whole opportunity and the trust that our producer Suraj Surya Mishra have bestowed upon me.”
The song is filled with love as they declare their heart, love, and dedication to each other. The song perfectly captures the essence of the two’s deep love and their soulful expressions..
Arvind Pandey directed the song’s video along with the young and talented Shashwat Prakhar Bhardwaj, who has a fresh approach to the song’s music composition and visual treatment..
Apart from actors Bhavin and Malti, the film includes a starry cast such as the veteran actress Zarina Wahab, Brijendra Kala, Kainat Arora, Gaurika Mishra, and many more. The film ‘Ishq Pashmina’ is produced by Suraj Surya Mishra and Shalu Mishra under the banner of Krishna Shanti Production.Music is provided by Composers Sham-Balkar and Shashwat Prakhar Bhardwaj. Editing is done by Rajesh Pandey and cinematography by Navin V Mishra and casting by Mitul Patel.
The film is all set to release in the theatres on September 23, 2022.
