MUMBAI: Popular bollywood singer Sonu Nigam will collaborate with international electronica singer Avicii for his hit track â€?Levels.’ The single will be released by Universal Music India.
The track that has garnered over 20 million hits on the internet will feature vocals of Sonu Nigam and electronic dance sounds of Avicii. Sonu Nigam has previously collaborated with Britney Spears for her single â€?I Wanna Go’.
Sonu Nigam said, Electronic dance music is today an extremely popular genre and I personally love it! At just 24, it’s amazing what he’s achieved and “Levels” is a global hit. I’m very excited on how this collaboration is shaping up and I’m confident that it will not only enthrall the EDM fans but will take the track to a whole new audience in India and overseas as well….
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Avicii is one of the youngest DJ to be ranked at sixth position in the world best DJ artiste list. He has been touring India for past few weeks; the track will be the singer’s first collaboration with an Indian artiste.
Ecstatic Avicii said, “I’m just back from my first India tour and what a great time I’ve had! I’ve been hearing so much about `Bollywood’ music that I just love the idea of merging the #1 voice of Bollywood with high energy `house’ music. I think the results of this project will prove fantastic indeed! I can’t wait to finish it.”
Universal Music, India & Saarc MD Devraj Sanyal said, At Universal Music we are lead managing the publishing of electronic music in India and we are proud to kick start this, a collaboration between the #6 DJ in the world Avicii and our very own Sonu Nigam….
