MUMBAI: Luis Fonsi and Daddy Yankee’s recent Despacito Remix featuring Justin Bieber has created history with over 4.6 Billion streams Worldwide; the song is now the most streamed song ever. To celebrate the song’s huge success in India where it’s by far the biggest hit of 2017, Universal Music Group along with ace choreographer Shiamak Davar launched the #DespacitoMovement campaign last month. The digital has led contest in association with VH1 India, was a massive success with entries
Entries were pouring in from across the country, all sending in their renditions of choreography to the beats of the hit song. One lucky winner was selected by Shiamak who was presented with the life-time opportunity to feature in the India dance video choreographed by the dance guru himself.
The exclusive dance video was shot at different locales and streets of Mumbai. Shiamak is on top of his game as he choreographs beautiful Sari clad dancers showcasing some incredible Indian dance moves. The video is a fusion of contemporary Indian and Western dance form and is a visual treat.
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Incidentally India is the only territory in the world to have launched this #DespacitoMovement campaign. Speaking on the video, Latino superstar Luis Fonsi commented, “Hello India! I’m in love with your Despacito Dance Video! You’ve taken Despacito to the next level! Thank you so much and I can’t wait to see you guys!”
Commenting on Despacito dance video, ace choreographer Shiamak Davar said, “Despacito is the biggest hit song this year internationally. So when Universal Music approached me to direct and choreograph the India video, I was very excited. They wanted a flavour of India with a global appeal. My dance company and I had a great time working on this video and we can’t wait for people to watch it.”
Universal Music India and South Asia MD and CEO Devraj Sanyal quoted saying, “It’s been an incredible run with Despacito which is now by far the biggest International hit this year in India. Having said that, our objective was to get it cross over into mainstream and thus this India dance video which I believe is a marketing masterstroke. Who better than my old friend Shiamak to work this with? He’s the original Dance Guru and what he’s created with the video is sheer magic by capturing the true Indian essence in a gigantic Spanish song. We are confident that this will take Despacito to a whole new audience in India while at the same time showcase the beauty and grace of Indian dancers to a massive global audience out there.”
Apart from the 4.6 billion audio stream records, the music video in its original form has been the fastest song ever in YouTube/VEVO history to cross the two billion mark in views. The Despacito Remix currently spends its 11th consecutive week at the #1 spot on the Billboard Hot 100. In India, the song has been at #1 on Apple Music for consecutive 13 Weeks and #1 on Shazam India’s Top 100 Songs for 11 consecutive weeks. It’s still topping all charts including streaming, radio and television and has become every DJ’s club favourite.
