MUMBAI: Universal Music Group (UMG) and Desi Hits! have signed worldwide recording agreement with bollywood actress Priyanka Chopra.
Priyanka Chopra will release her debut english album through Interscope Records in North America and other international market through Island Records UK. Atom Factory CEO Troy Carter, who also manages Lady Gaga will now look after the actress music career.
Priyanka Chopra said, It has been a long cherished dream which is finally coming true. I am truly excited to have an opportunity to present my musical dimension on a world platform. I am privileged to be a part of the Universal Music – Desi Hits! family and to be working with some of the most illustrious names in the music industry….
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CEO of Desi Hits Anjula Acharia-Bath said, Priyanka is an international superstar who has captivated millions around the world. Her foray into the American music industry meets the vision of our company, which strives to fuse the best of the eastern and western culture to create magic….
Priyanka Chopra will be the first bollywood actress to work with Desi Hits.
Interscope Geffen A&M Records chairman of Jimmy Iovine said, Pop music has always had a love affair with Indian culture and with Priyanka’s unique talent and experience, we have the opportunities to push the boundaries of popular culture.I feel this is an amazing opportunity for all of us….
Universal Music UK chairman and chief executive David Joseph said, Bollywood has had Priyanka to itself for too long. She has exceptional talent and we look forward to launching her recording career around the world….
