MUMBAI: Universal Music India has announced a talent hunt in association with PTC Punjabi to encourage young artistes to showcase their talent.The winner of the campaign will get a chance to record a song with reggae singer Apache Indian.
The entrants can participate by sending their own recordings in physical format.The collaborative song will be released physically and digitally on Universal Music India.
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Apache Indian said, “I have always enjoyed working with artists from around the world and from various genres of music. I believe collaboration represents a fusion of sounds, language, culture as well as introducing artists to different markets. This could be the break you are waiting for! Let’s record a great song together and introduce your voice to the world! I am very excited about the collaboration contest!”
Universal Music India VP– marketing Sunil D’Sa said, “We believe there is immense vocal talent across Northern India and with this campaign, we aim to find that one voice that will be elevated to the level of stardom as he / she will get an opportunity to collaborate with a legend as Apache Indian. And partnering with PTC for this campaign was our obvious choice as both Universal Music as well as PTC strongly believe in giving local talent a platform to excel. This is one of the many such path-breaking and creative platforms that we intend to roll out with our presence in the Northern market.”
